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Creating user-friendly web content

Web editing isn’t just about getting the words right: it also covers factors such as accessibility, usability and on-page SEO.

And creating web content isn’t just about web editing: it also includes content design and content strategy.

I can help you with planning and creating your web content and – when you’re ready to publish – the operational side as well. I’ve got hands-on experience in several content management systems, including Drupal, WordPress, Oxford Mosaic and Blackbaud Internet Solutions.

How I can help you

  • Website reviews: auditing your web content to identify ways to improve it
  • Website projects: content design, content strategy, launches, migrations
  • Web editing: editing, publishing and updating web content in accordance with house style and best practice.

Read more about web content on my blog.

“Penny quickly got to grips with a very complex project involving many stakeholders, and produced excellent content within very tight timescales.”
Lisa Mansell, IT Services, Oxford University


Making your words clearer

If your words are hard to read, people won’t read them. It’s that simple. I can help turn difficult text into something that’s clear and accessible, without dumbing down.

I’ve worked on complex texts such as research papers and HR documentation. I’ve also edited text on specialist subjects to make it understandable to a general audience – annual reports often fall into this category.

How I can help you

  • Copy-editing and rewriting
  • Structural editing
  • Style guides
  • Plain English.

Read more about copy-editing on my blog.

“Penny is a fabulous editor. She respects and maintains the voice of the author, while making the writing much clearer.”
Lillie Rosen, the Start Network


Getting your message across

Your words need to be tailored to your target audience and to the method you’re using to reach them.

Effective communication means choosing the right messages, the right words and the right medium, then making them work together. This could mean a series of blogs, a short leaflet or anything in between.

How I can help you

  • Communications strategy and communications plans
  • Digital communications: blogs, newsletters, social media
  • Content marketing and brand journalism
  • Copywriting for your chosen medium, whether print or digital.

Read more about communications on my blog.

“Penny is a skilled and dedicated copy writer and social content provider. She takes time to really get to know a client’s requirements and ensures the tone and integrity of her content is pitched perfectly.”
Jamie Perry, WRAP

How can I help?

Please contact me on if you would like to know more.