Blog Archives

Another lockdown first, some new words and the future of content strategy

This month, I had another lockdown first: a socially distanced business meeting. It was in my garden, because the web designer I’m working with lives locally.

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Posted in Content, Content strategy

An unusual April: not another post about working from home

April has been a month in which we saw numerous articles about how to work from home, and I don’t think we actually need any more. As someone who does this all the time, I probably count as an expert

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Posted in Freelancing, Websites

Saving the world, making content readable and how to upset a copywriter: what I learnt in February

The most exciting thing that happened here in February was the final part of Didcot A power station (the chimney) being demolished. I didn’t go out to watch it because of the storms but it was captured on video by

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Posted in Content, Content design, Freelancing, Websites, Writing

Weeknote 24: Black Friday, Advent and “me too” marketing

I’ve seen a  lot of “me too” marketing in the last few weeks. First, there’s been the Black Friday sales messages, which everyone claims to find annoying. It would be interesting to see retail figures for this period, now that

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Posted in Content marketing

Weeknote 17: Mostly about pictures. And books.

Why do all articles about internet security have to be illustrated with pictures of young men in hoodies? Well… they don’t. It’s about time that changed, and someone’s doing something about it. Part of it is to do with what’s

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Posted in Communications, Websites