Blog Archives

Weeknote 24: Black Friday, Advent and “me too” marketing

I’ve seen a  lot of “me too” marketing in the last few weeks. First, there’s been the Black Friday sales messages, which everyone claims to find annoying. It would be interesting to see retail figures for this period, now that

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Posted in Content marketing

Content marketing the old fashioned way

I’ve blogged before about content marketing and its position in the world of digital media. But it’s worth remembering that there are other ways to provide useful content for your customers – without them needing to access a computer.

Posted in Content marketing

The Content Marketing Show: seeing what sticks

In the world of digital media, there’s always a new buzzword along to help practitioners describe new ways of doing things. I’ve blogged before about content strategy, but how about ‘content marketing’?

Posted in Content marketing