Blog Archives

Another lockdown first, some new words and the future of content strategy

This month, I had another lockdown first: a socially distanced business meeting. It was in my garden, because the web designer I’m working with lives locally.

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Posted in Content, Content strategy

Zoom fatigue, lockdown houses and a defence of journalism

In a month in which government slogans became memes as soon as they were released, a video spoofing the new lockdown advertising clichés went viral, and the novelty wore off Zoom, I’ve been wondering if this is the “new normal”

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Posted in Journalism

An unusual April: not another post about working from home

April has been a month in which we saw numerous articles about how to work from home, and I don’t think we actually need any more. As someone who does this all the time, I probably count as an expert

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Posted in Freelancing, Websites

“Stay safe”: a month where communication is more important than ever

Who would have thought that a month ago we were cheerfully sharing handwashing memes and now we are in lockdown? A few weeks ago… My husband didn’t know what PPE meant (I did, because I used to work for the

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Posted in Communications

Saving the world, making content readable and how to upset a copywriter: what I learnt in February

The most exciting thing that happened here in February was the final part of Didcot A power station (the chimney) being demolished. I didn’t go out to watch it because of the storms but it was captured on video by

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Posted in Content, Content design, Freelancing, Websites, Writing