Blog Archives

Social media and your career (part 3): How to talk to people on Twitter

It’s all about people. You’ve set up your Twitter account, decided how you want to come across professionally and started developing your profile. But probably the most important step when using social media to build your professional ‘brand’ is your

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Posted in Social media

Social media and your career (part 2): Do you look like a professional?

No-one likes a show-off, but most people respect expertise. So, using Twitter to build your personal brand needs some thought if you want to get the right balance. I mentioned in a previous post that there are three aspects to

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Posted in Social media

Branding or boring? Social media and your career (part 1)

A friend asked me recently for tips on using Twitter to “build their brand”. It’s a question that often comes up. I like to talk it through with people to dig out what they are trying to achieve, but there

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Five reasons why journalists should build an online presence

I took part in an interesting discussion at the National Union of Journalists’ Oxford branch last week on why and how journalists can build an online presence. I’ve often noted that there’s a wide range of views about the world of

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Posted in Getting online, Journalism, Social media, Websites