Blog Archives

How to disrupt Black Friday, and other comms tips: things I learned in November

November was a big month in media, from the American election, fake news and “post-truth” politics to the annual Black Friday frenzy. There is always something you can learn from observing how different organisations approach topical issues, so here are

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Posted in Communications

How to learn from your clients

One of the great things about being freelance is working for a variety of clients, instead of just one employer. For every job, there are new things to learn, which help you to grow your professional skills, business skills and

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Posted in Freelancing

Social media for charities: anyone can do it

I recently attended a Guardian masterclass on ‘Social media for charities’. There was an excellent range of speakers from different charities: Macmillan, Amnesty, Oxfam and Save the Children. Each covered different aspects of social media, but for me three overall

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Posted in Social media