Web editing needs traditional copy editing skills to ensure that your text is accurate, readable and right for the audience and medium. It also needs digital know-how to cover areas such as usability (how user-friendly the site is) and search engine optimisation (how Google-friendly the site is). I can offer both traditional and digital skills.
I can write copy for your website that communicates effectively and gives you the right voice for your brand, from longform articles to the microcopy that helps users find their way around.
Content marketing – whether it’s a blog, newsletter, or case study – is about creating useful, shareable information that will position you as an expert in your field. It has to avoid the hard sell. My journalistic skills can give you the credibility you need.
Content strategy ensures you have the right website content to start with, and keeps your website manageable in the long term. In a nutshell, it is a planned approach to web content that looks at the big picture as well as the details.
Aspects of content strategy include: content audit (assessing existing content), content planning (research and recommendations), content creation (writing, commissioning, editing), content management and workflow (production processes) and governance (a plan for maintaining content in future).
Social media strategy
Getting the best value from your social media activity needs a focused approach. I can help you to define specific, measurable goals that let you assess how you are doing, as well as identifying the best social media channels for you and advising on the most effective ways to use them.
I can manage all or some aspects of your website launch or relaunch, from writing initial specifications and commissioning developers and designers through to content strategy and creation, content migration, testing and final sign-off.
My approach after completing a project is to empower your staff with the basic skills and confidence to pick up the day-to-day maintenance themselves. This might be creating an editorial house style or content calendar, coaching staff in how to use a content management system, or providing training in areas such as social media management, writing for the web or plain English.
Please contact me on firstname.lastname@example.org if you would like to know more.