Written for kids, written by robots, writing about sustainability
In which I investigate AI copywriting, learn a new word and visit an alethiometer.
In which I investigate AI copywriting, learn a new word and visit an alethiometer.
In a month dominated by one story (and a major #PRfail) there was also news about Oxford commas and why legal documents are so hard to read.
How to create accessible content. And some examples of jargon: one that doesn't consider users, one that's just awful and one that's my fault.
Language and communication around COP26, plus pigs and peacocks and local authority comms.
Clubhouse hype, Boohoo and Debenhams and the joy of writing: January's communications and content roundup.
Sustainable Development Goals, website readability guidelines and how not to market your copywriting business. A monthly roundup about comms and content.
Things I have learnt this week. Writing was invented in at least four different places. Howbery Park is 25 years old. ‘User-centred design’ is a new trend in the humanitarian sector.
Surprisingly, an article titled How Basecamp Built a $100 Billion Business by Doing Less on Purpose turned out to be useful rather than clickbait. I liked the subtitle even more: ‘Do not innovate. Do not grow. Do not exit. And do not be a startup.’
Last month, I found myself in a second-hand bookshop looking for some holiday reading. I think I actually squealed with excitement when I saw a copy of Steven Pinker’s recent book The Sense of Style. At this point I realised I am actually a geek.
A style guide or style sheet is a tool of the trade for professional writers and editors, and something that some...