Blog Archives

A lesson from the floods: how to use social media for customer service

Train companies come in for plenty of criticism from their passengers, often with good reason. There are times, though, when everyone deserves a pat on the back. So when First Great Western got me to Oxford during the January floods,

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Posted in Social media

Social media for charities: anyone can do it

I recently attended a Guardian masterclass on ‘Social media for charities’. There was an excellent range of speakers from different charities: Macmillan, Amnesty, Oxfam and Save the Children. Each covered different aspects of social media, but for me three overall

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Posted in Social media

Five reasons why journalists should build an online presence

I took part in an interesting discussion at the National Union of Journalists’ Oxford branch last week on why and how journalists can build an online presence. I’ve often noted that there’s a wide range of views about the world of

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Posted in Getting online, Journalism, Social media, Websites