Blog Archives

Optimise Oxford: social media, sell-side and SEO

One of the things I like about meetups is the discussion that takes place after the talks have finished. At last week’s Optimise Oxford, it went like this: Someone asked for a show of hands: “Who uses ad blockers?”. Followed

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Posted in Digital marketing, Social media, Websites

Five things Brexit can teach you about communication

The repercussions from the UK referendum on leaving the EU are going to run and run for a long time. That’s another discussion, but I’ve found it interesting to see the different conversations on the subject have been taking place

Posted in Journalism, Social media

Social media and your career: how to talk to people on Twitter

It’s all about people. You’ve set up your Twitter account, decided how you want to come across professionally and started developing your profile. But probably the most important step when using social media to build your professional ‘brand’ is your

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Posted in Social media

Social media and your career: do you look like a professional?

No-one likes a show-off, but most people respect expertise. So, using Twitter to build your personal brand needs some thought if you want to get the right balance. I mentioned in a previous post that there are three aspects to

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Posted in Social media

Branding or boring? Social media and your career

A friend asked me recently for tips on using Twitter to “build their brand”. It’s a question that often comes up. I like to talk it through with people to dig out what they are trying to achieve, but there

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Posted in Social media