Content marketing the old fashioned way

CalendarI’ve blogged before about content marketing and its position in the world of digital media. But it’s worth remembering that there are other ways to provide useful content for your customers – without them needing to access a computer.

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Posted in Content marketing

How to cope with colleague-generated content

bridgeDigital publishing can be a strange thing. Mention ‘user-generated content’ and people’s eyes light up. It’s the holy grail for web publishers: lots of online content and it costs them nothing. (There are pitfalls here, of course, as those who actually deal with the content know.) But if you mention colleague-generated content, many web editors may shudder.

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Posted in Editing, Websites

How many apps does it take to change a lightbulb?

lightbulb

Oxford is an excellent place to work if you’re interested in digital media, with lots of events for hearing new ideas and meeting new people. I’ve attended several meetups organised by UX Oxford, some specifically about the discipline of user experience and others looking more widely at what’s going on in the digital world. This month’s talk, by James Bailey of Bunnyfoot, was about the ‘Internet of Things’.

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Posted in Internet

Social media and your career: how to talk to people on Twitter

birdsIt’s all about people. You’ve set up your Twitter account, decided how you want to come across professionally and started developing your profile. But probably the most important step when using social media to build your professional ‘brand’ is your networking activity.

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Posted in Social media

Social media and your career: do you look like a professional?

angel blowing a trumpet

Try not to blow your own trumpet.

No-one likes a show-off, but most people respect expertise. So, using Twitter to build your personal brand needs some thought if you want to get the right balance.

I mentioned in a previous post that there are three aspects to think about: your professional image, your networking activity and your personal style. I covered the last of these first, because it’s the hardest. Now for the first: building your professional reputation.

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Posted in Social media