I’ve seen a lot of “me too” marketing in the last few weeks. First, there’s been the Black Friday sales messages, which everyone claims to find annoying. It would be interesting to see retail figures for this period, now that we’ve got used to/tired of the notion in the UK.
And then there’s been the anti-Black Friday stuff. Doing something different will get you brownie points with your customers, as well as some good PR: I hadn’t heard of Canopy & Stars until one of my friends shared on Twitter that they were closing their website for the day. Now I have. (And yes, I am in the market for what they do.) Read more ›
Photo of the week. How to do reactive comms.
Last weekend I went to a reunion for my old workplace. My workmates were always the best thing about the company, and it was good to catch up with some of them.
As we were chatting, one of them asked me what I thought about Extinction Rebellion. I replied that if they – and the school strikers – hadn’t taken action this year, we wouldn’t now be talking about a climate emergency. And climate change would still be marginalised by the media, the politicians and the general public. Instead, Channel 4 is now going to host a leaders’ debate on the subject.
Interestingly, we’d spent most of the Creative Meetup that week talking about sustainable business. There are a few people in the group who have a background in sustainability but even those who don’t are now taking it seriously. Read more ›
Tagged with: weeknotes
Posted in sustainability
John Bercow gifs are doing the rounds on Twitter this week.
This week, I’ve been thinking about jargon. You get a lot of jargon when working in a technical job, and you get a lot of jargon when working in HR. I’m editing some IT job descriptions at the moment, so that combination has been fun. Read more ›
Photo of the week: seen in WHSmith. There’s a joke in there somewhere.
The last few weeks have made me think about the things I like about being self-employed.
1. If you’re not well, you don’t have to see anyone.
I’ve had a cold but working from home means I can pace myself and I don’t have to worry about spreading germs.
2. You learn lots of new things.
Working for a variety of organisations means I’m always learning new things – and new words. Here are some of the new words and phrases that I’ve enjoyed recently. Read more ›
Tagged with: language
Posted in Reading
A job title I haven’t heard before: Seafront Advisors
Things I’ve done since my last weeknote:
1. Started work for two new clients
The International Institute for Environment and Development (IIED) is an independent research organisation that focuses on sustainable development. That’s right up my street, so I was happy to be asked to do some web editing for them.
And I’ve already learnt a lot: how agroforestry can build climate resilience, the growth of impact investing and how clean energy can ensure cleaner air in rapidly urbanising countries.
I also learnt a new word: ‘purposewash’ (the new greenwash). Read more ›