Communicating climate change: bank holidays, spring flowers and church conversations

Lily-of-the-valley flowers in a garden.

On Friday evening, as we settled in for the bank holiday, I watched the weather forecast on BBC South Today. We could have record-breaking bank holiday temperatures, said the weather presenter – followed by the words ‘fingers crossed’. This made me angry, because I don’t think that climate change is a cause for celebration. (And neither is record-breaking heat: remember 2003?) Read more ›

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Content design again

Introductory slide from the meetup: "Content, Seriously".It’s like buses… you wait for an opportunity to find out about content design, and two come along at once.

I recently blogged about Sarah Richards’ new Content Design book. And this week I attended a meetup on the same subject. Organised by Rahel Baillie, the event featured speakers from both the public and private sectors. Read more ›

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Content design: what is it and how do you do it?

contentdesignerSometimes it’s hard to keep up with all the jargon in the world of digital media. Content may still be king but there are lots of different ways of looking at it. We’ve had content strategy, we’ve had content marketing and now there’s a new kid on the block: content design. Read more ›

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Posted in Content design, Websites

How to disrupt Black Friday, and other comms tips: things I learned in November

Still from Traidcraft video: "This year, a third of all people want Black Friday to be stopped."

A still from Traidcraft’s Just Friday campaign video.

November was a big month in media, from the American election, fake news and “post-truth” politics to the annual Black Friday frenzy. There is always something you can learn from observing how different organisations approach topical issues, so here are a few things I’ve learned in the past month.

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Optimise Oxford: social media, sell-side and SEO

Flyers for Optimise Oxford.One of the things I like about meetups is the discussion that takes place after the talks have finished. At last week’s Optimise Oxford, it went like this:

Someone asked for a show of hands: “Who uses ad blockers?”. Followed by another show of hands: “Who works in digital marketing?” Hmm, what was that saying about biting the hand that feeds you? Read more ›

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Posted in Digital marketing, Social media, Websites