I’ve seen a lot of “me too” marketing in the last few weeks. First, there’s been the Black Friday sales messages, which everyone claims to find annoying. It would be interesting to see retail figures for this period, now that we’ve got used to/tired of the notion in the UK.
And then there’s been the anti-Black Friday stuff. Doing something different will get you brownie points with your customers, as well as some good PR: I hadn’t heard of Canopy & Stars until one of my friends shared on Twitter that they were closing their website for the day. Now I have. (And yes, I am in the market for what they do.) Read more ›