Blog Archives

Style guides for the 21st century (part 1): What is a style guide anyway?

A style guide or style sheet is a tool of the trade for professional writers and editors, and something that some of us get quite excited about. I’ve spent many happy hours compiling them (yes, I am a geek). A

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Posted in Editing, Writing

Communicating climate change: bank holidays, spring flowers and church conversations

On Friday evening, as we settled in for the bank holiday, I watched the weather forecast on BBC South Today. We could have record-breaking bank holiday temperatures, said the weather presenter – followed by the words ‘fingers crossed’. This made

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Posted in Communications

Content design again

It’s like buses… you wait for an opportunity to find out about content design, and two come along at once. I recently blogged about Sarah Richards’ new Content Design book. And this week I attended a meetup on the same

Posted in Content design

Content design: what is it and how do you do it?

Sometimes it’s hard to keep up with all the jargon in the world of digital media. Content may still be king but there are lots of different ways of looking at it. We’ve had content strategy, we’ve had content marketing

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Posted in Content design, Websites

How to disrupt Black Friday, and other comms tips: things I learned in November

November was a big month in media, from the American election, fake news and “post-truth” politics to the annual Black Friday frenzy. There is always something you can learn from observing how different organisations approach topical issues, so here are

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Posted in Communications