Blog Archives

How to disrupt Black Friday, and other comms tips: things I learned in November

November was a big month in media, from the American election, fake news and “post-truth” politics to the annual Black Friday frenzy. There is always something you can learn from observing how different organisations approach topical issues, so here are

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Posted in Communications

Optimise Oxford: social media, sell-side and SEO

One of the things I like about meetups is the discussion that takes place after the talks have finished. At last week’s Optimise Oxford, it went like this: Someone asked for a show of hands: “Who uses ad blockers?”. Followed

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Posted in Digital marketing, Social media, Websites

Five things Brexit can teach you about communication

The repercussions from the UK referendum on leaving the EU are going to run and run for a long time. That’s another discussion, but I’ve found it interesting to see the different conversations on the subject have been taking place

Posted in Journalism, Social media

Criticism and context: why we still need professional reviewers

Is being a music writer “tough and important work”? Well, one music writer thinks it is. Tim Sommer, writing in the New York Observer, argues that “Daily newspapers need music writers now more than ever.”

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Posted in Journalism

How to learn from your clients

One of the great things about being freelance is working for a variety of clients, instead of just one employer. For every job, there are new things to learn, which help you to grow your professional skills, business skills and

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Posted in Freelancing