Blog Archives

Content design again

It’s like buses… you wait for an opportunity to find out about content design, and two come along at once. I recently blogged about Sarah Richards’ new Content Design book. And this week I attended a meetup on the same

Posted in Content design

Content design: what is it and how do you do it?

Sometimes it’s hard to keep up with all the jargon in the world of digital media. Content may still be king but there are lots of different ways of looking at it. We’ve had content strategy, we’ve had content marketing

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Posted in Content design, Websites

How to disrupt Black Friday, and other comms tips: things I learned in November

November was a big month in media, from the American election, fake news and “post-truth” politics to the annual Black Friday frenzy. There is always something you can learn from observing how different organisations approach topical issues, so here are

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Posted in Communications

Optimise Oxford: social media, sell-side and SEO

One of the things I like about meetups is the discussion that takes place after the talks have finished. At last week’s Optimise Oxford, it went like this: Someone asked for a show of hands: “Who uses ad blockers?”. Followed

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Posted in Digital marketing, Social media, Websites

Five things Brexit can teach you about communication

The repercussions from the UK referendum on leaving the EU are going to run and run for a long time. That’s another discussion, but I’ve found it interesting to see the different conversations on the subject have been taking place

Posted in Journalism, Social media