Penny Kiley

I started out as a freelance rock writer, and grew an accidental editorial career from there. These days, I like to describe myself as a content strategist. It’s a bit jargony, but it does sum up the different strands of what I do: planning, creating and managing content, in a thought-through way and to meet defined objectives. (I know how to define them, too.)

As a journalist, I’ve written for national consumer titles, regional daily newspapers and business-to-business magazines. As a copywriter, I’ve provided PR and marketing content for a range of clients. As an editor, I’ve worked for non-profits (including charities, NGOs, government agencies and universities) and for private-sector publishers. My digital media experience includes web editing and site management, corporate blogging and social media.

My public sector work introduced me to plain English, which chimed with my personal preference for no-nonsense communication. I have since become the proud owner of a Plain English Campaign award.

I’ve been working on websites since the 20th century and active in social media for much of the 21st.

In my spare time I am usually blogging or writing. In the rest of my spare time I am on Twitter.